Smith Remodeling & Contracting had the craftsmanship, the crew, and the reputation — but no web presence to show for it. They were competing against established Houston remodeling companies with years of SEO equity, polished websites, and established brand identities. Smith was starting from zero. The goal was to position them not as the cheapest option, but as the most trustworthy one: premium results at a fair, transparent price.
Custom color palette, typography selection, brand voice and tone guidelines built from scratch — a consistent design language applied across all 9 pages.
Full-conversion homepage with hero section, service overview, about teaser, "Why Choose Us" value propositions, process steps, testimonials, and a primary CTA funnel.
Dedicated pages for Bathroom Remodeling, Kitchen Remodeling, Flooring Installation, and Specialty Interior — each with unique copy, scope breakdowns, and service-specific CTAs.
Company story and values page built around "The Smith Standard." Project gallery with category filtering. Reviews page with structured placeholders and Google/Yelp review funnels.
Consultation booking page with service selector, project description field, and multiple contact pathways. Designed to qualify leads before the first call.
Each page built with semantic HTML, optimised page titles, meta descriptions, heading structure, and local SEO signals — targeting Houston-specific remodeling search terms from day one.
Mobile-first build with optimised asset loading. The index file contains embedded gallery imagery — performance-tuned to load fast on Houston homeowners' phones.
Wove a 5-year workmanship warranty throughout the copy and process section — a trust signal specifically designed to differentiate Smith from contractors who offer nothing in writing.
The site is complete and ready to go — launch is coming soon. Once live, we'll track traffic, leads, and rankings and update these results at the 60 and 90 day marks.
Site is complete and ready — launching soon. Results to follow.
Monthly sessions — to be updated 90 days post-launch.
Monthly quote requests — to be updated post-launch.
Google ranking for Houston remodeling — tracking post-launch.
Visitor-to-enquiry rate — to be updated once live traffic data is available.
Full website and brand system built from scratch — zero to launch-ready.
Homepage screenshot
Service page
About page
Project gallery
Mobile view